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Our Amazon Advertising Strategy:
1. Set targets
In a clear and weekly updated report, we will track your sales targets, advertising budgets, and all relevant performance metrics. Together we formulate your target ACoS (advertising cost of sales), ROAS (return on ad spend), and forecast your organic vs sponsored sales allocation. After implementing our detailed structure and strategy we can even optimise individual ACoS targets on product and campaign level. Read more…
2. Create structure
The Amazon advertising structure is of utmost importance for successful PPC management. The better your structure is the more control you have over the advertising budgets and strategies on well-performing products and keywords. By moving well-performing keywords to one campaign and simultaneously negating bad-performing keywords we effectively and efficiently optimise your campaigns. Looking at the product assortment, we formulate the best structure for your business and determine the ideal flow for effective keyword management between campaigns. Read more…
3. Make sales
We’ll set up campaigns that automatically find the best-performing keywords for your products. Additionally, we do our own keyword research and add those to the manual campaigns. We push on the keywords to find the optimal bids at the highest visibility. Best-performing keywords will be added to branded, display, and video campaigns ensuring the best visibility on all Amazon pages. Together we will work on generating the highest amount of sales for your products. Read more…
4. Analyse data
In addition to a good structure and strategy, consistent data research is the third key to building successful advertising campaigns. We analyze data and make decisions based on both short-term as well as long-term date ranges. Not only do we dive into the search term reports, but we also set up the campaigns in a specific structure allowing us to do the most detailed data research and reporting. Read more…
6. Reflect on Performance
Once the campaigns have been optimized and are running effectively, it’s crucial to take a step back and reflect on the overall performance. This involves evaluating the key performance indicators (KPIs) such as ACoS, ROAS, and sales targets against the initial objectives set in step 1. We analyze the impact of the implemented strategies, the success of the chosen keywords, and the overall campaign structure. By reflecting on the performance, we gain insights into what worked well and what areas may need further adjustments. This step serves as a continuous feedback loop, allowing us to refine and enhance the advertising approach for ongoing success. We have applied this complete structure successfully for companies like Bed Canopy Store.
5. Optimise campaigns
After we’ve collected sufficient data we continuously optimize the campaigns. Competitors, keyword bids, and conversions are constantly changing. We have the tools, knowledge, and systems in place to best anticipate on these changes and to achieve the best possible sales. Read more…